Seo

How a landing page affects SEO

Featured, Seo
A landing page is essential when doing online marketing. It enables the marketer to carry out transactions with the potential clients that visit the site. A landing page determines how many leads your site generates. Therefore, a landing page must be optimized to create traffic on your marketing blog. On search engine rankings, highly optimized landing pages occur as the topmost pages. By this, it is clear that the pages are SEO rich. Hence more users are likely to click on the links. The pages are content rich and thus, help the user to get important answers pertaining the products on sale. A landing page affects SEO of a site by; Differing Links When doing online marketing, one should ensure that their landing pages have fewer links. Fewer links give a higher lead to the link hence mor...
6 Google Analytics reports to take note of.

6 Google Analytics reports to take note of.

Featured, Seo
Google analytics reports can give a lot of data, but without proper interpretation, it is difficult to make sense out of the data. Here are some of the reports every marketer should extract from Google analytics, and use the report to improve their marketing strategy. Customer acquisition report The customer acquisition report gives an indication of how customers are landing on your page and what channels are contributing the most to customer acquisition. The process of customer acquisition is expensive, both in money and time. Thus, as a marketer, you need to identify which channels are the most effective ones, so you can focus on them. The different channels like social media, SEO, organic search, and referrals are measured to determine the best one. Content marketing reports. Conten...
Why should you get an SEO agency on board?

Why should you get an SEO agency on board?

Seo
Regardless of how big your company is, how many customers you have, for how long you have been in the business or how many visitors you have to your site a day; you still need to have a good SEO agency on board. There are a number of reasons for doing so. Sound investment choice When you have a good SEO agency helping and assisting you, you reap multiple benefits. This is one of the best investment choices you can make and it contributes as a long term asset for you and your business. When you have SEO you are able to generate not only more traffic but it is targeted traffic. You are able to get better leads as well as more sales. When you invest in SEO, you do not need to advertise and regardless of whether you are monitoring it or not, the search engine keeps promoting your site for ...
Through the Ages Advertising Has Seen Massive Changes

Through the Ages Advertising Has Seen Massive Changes

Seo
Since times immemorial, advertising has always been there in some form or the other. Initially, while word of mouth was the only option of advertising, lately any topics related to SEO, adwords, PPC, social media, marketing and all others have helped it to spread a brand effectively. Advertising is a very important tool of marketing and if it is used properly, chances are that a corporation can gain massively out of it as has been displayed many times and many companies. The brand value of a product increases manifold due to advertising and it all depends how well a campaign is rolled out. We look here through time the shifts that advertizing has faced and what all remains in it for the new age businesses. Initial age was all about word of mouth – The initial ages of marketing was