The Impact and Importance of Responsive Web Design for Your Website

Returning a little to the past, the first mobile phones allowed users to receive calls and text messages. It can be said that their functionality was basic, however, today, mobile devices have various functionalities that allow entering a web page and viewing all the content of the page, as well as making purchases, reservations at hotels, downloading applications, etc.

Both websites and online stores have had to adapt to mobile devices. But how? Well, through mobile web design or responsive web design. Is your website sufficiently responsive? Specialists in web design in Bristol explain the impact and importance of responsive web design.


The use of mobile devices is still increasing and with it the need to adapt to the behaviour of such users, that is why websites with responsive design have been created; in other words, websites that adapt perfectly to any type of device. The visualization is perfect regardless of the device where it is seen.

The impact it has had on users is so much that if they cannot visualize a site optimally on a smartphone or tablet, the user will likely leave the website and not return. Google could penalize the website, and also the costs for a company can be higher if a mobile web design is not used because different adaptations for Android or iOS devices would have to be created.


Mainly, the importance of responsive web design lies in the following points:

  • SEO

This is an important factor in websites that seek to position themselves in the first places of Google search result pages (SERPs) and if they do not meet the requirements that the search engine requests in terms of web design, then the site can be penalized, and appearing in first place of the search engine results will be a difficult task to achieve.

Having a responsive web design helps get better positions in Google. It was announced back in 2015 that this was an important factor to determine SEO ranking in Google’s search engine.

  • User experience

To prevent users from leaving a site or being uncomfortable moving the text from one mobile device to the other, web developments must comply with the feature of a mobile web design that allows users to have comfortable, easy and convenient site navigation.

The usability and ease of navigation are part of a responsive web design that allows users to have a good experience and want to return, and even recommend the website. This translates into loyalty and generates long-term value for the brand.

  • Presentation and image

The website is a presentation of the company and is the image of the company on the web. Having a bad website design or providing a bad visitor experience will cause the company to lose points to users in terms of positioning. So, having a design that suits any mobile device will help create a good image and, of course, a very professional perception by the public.

Responsive web design is necessary in a world where mobile devices are becoming increasingly integrated into the lives of people and therefore it is necessary for companies to develop websites based on this type of technology that seeks to meet and exceed expectations of the users.